WEEK II PART 2A

Consider a hazard that presents a risk in your own community. Describe an activity that you perform in your daily activity that either prevents, protects, or mitigates this risk. Explain your personal motivation for performing this activity (i.e., whether you are bound legally or by your own personal code).

crisis management

Evaluation as Part of a Disaster Management Plan

Established in 1970, the Institute of Medicine (IOM) is a nonprofit, non-governmental health arm of the National Academy of Sciences (chartered by President Lincoln in 1863) and has served as an unbiased advisor to the nation on health care improvement. The IOM has a key role to play in helping to shape the direction of health care in the United States and abroad and works to enhance quality and add value to the health care system. Their seminal report from 2001, Crossing the Quality Chasm: A New Health Care System for the 21st Century, describes a strategy for improving health care overall.

Historically, heath care for mental health and substance-use conditions had a less developed quality measurement infrastructure than general medical practice. This characteristic was addressed in the 2006 report, Improving the Quality of Health Care for Mental and Substance-Use Conditions and recommendations were made for quality improvement, patient-centered services, strengthening evidence-base practices, and care coordination.

To prepare for this Discussion:

  • Review the Summary and the summaries for Chapters 3, 4, and 5 in the ebook, Improving the Quality of Health Care for Mental and Substance-Use Conditions, focusing on the importance of evaluation and reevaluation of plans.
  • Review Chapter 17 in your course text, Crisis Intervention Strategies, focusing on systems overviews and the Principles of a Crisis Intervention Ecosystem and then consider the value of ongoing plan evaluation.
  • Review the Appendix and Chapters 5 and 9 in your course text, Crisis Management in the New Strategy Landscape, focusing on the components of an effective crisis management plan and organizational learning.
  • Review the article, “Program Evaluation: The Accountability Bridge Model for Counselors.” Consider the importance of developing effective counseling evaluation programs and the importance of accountability for counselors.
  • Review the article, “Violence Prevention After Columbine: A Survey of High School Mental Health Professionals.” Consider how research and program evaluation can improve the effectiveness of counseling.
  • Review the article, “Collaborative Consultation and Program Evaluation,” focusing on how effective program evaluation can inform and improve counselor education and leadership.
  • Review the “Six-Aims of Health Care Systems” at http://books.nap.edu/openbook.php?record_id=11470&page=8 and consider how adherence to these guidelines should be kept in mind as you develop and evaluate crisis management plans.
  • Review the article, “Five Years After Katrina: Progress Report on Recovery, Rebuilding, and Renewal” or use a search engine to find another disaster recovery plan. Think about areas that still need improvement. Be sure to include resources if a different recovery plan is used.

With these thoughts in mind:

Post by Day 4 a brief justification for three components of the Six Aims of High-Quality Health Care that you think are most important when evaluating a crisis management plan. Then provide a brief analysis of the “Five Years After Katrina: Progress Report on Recovery, Rebuilding, and Renewal ” recovery plan or the plan you chose, and explain insights you gained.

Note: Please include the three components you chose in the first line of your post. You will be asked to respond to a colleague who chose at least two different components.

3/2 OC

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. 

This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.You should continue working on Part 2 of your Organizational Change Action Plan project. 

Refer to the Phase 1 Discussion Board 2 assignment for a description of the Key Assignment.

Based upon the course readings, supplementary materials, and your own literature search via the CTU online library, create, share, and discuss the following

:Review and analyze the academic literature of organizational learning.Provide at least 2 scholarly resources to support your response. 

BA

Instructions

In this class, we view BA as an outgrowth of the project management process. However, BA is a diverse field with many different professional organizations, gurus, and processes. One fundamental area of difference is the basic process of BA. Our text uses the flow adopted by PMI:

  • Needs Assessment
  • Analysis Planning
  • Requirements Analysis
  • Monitoring
  • Solution Evaluation

Other potential process flows are seen in the following links:

  • Bajobs.ca. (2018). Business analysis process guide in 7 stages. Retrieved from https://www.bajobs.ca/en/tools-and-resources/business-analysis-process-guide-7-stages/
  • Prakash, T. (2018). Business analysis process flow. Retrieved from https://www.glowtouch.com/business-analysis-process-flow/
  • The Business Analyst Job Description. (2018). Learn how to do ‘business analysis’ in 6 processes. Retrieved from https://thebusinessanalystjobdescription.com/business-analysis/

Evaluate the possible processes above and others you may find. 

Describe any advantages or disadvantages, and generate a process flow that you would support for an industry in which you have experience. 

A complete analysis will include an evaluation of at least three formats and a process flow with sufficient justification – 3 or 4 pages.

  • Basu, S. (2018). How to create stunning flowcharts with microsoft word. Retrieved from http://www.makeuseof.com/tag/create-stunning-flowcharts-microsoft-word/
  • Hebb, N. (2018). How to create a flowchart in microsoft word 2007, 2010, 2013, and 2016. Retrieved from http://www.breezetree.com/articles/how-to-flowchart-in-word.htm

MARKETING MANAGER ANALYSIS

  

MARKETING – MARKETING MANAGER ANALYSIS

Due Date

Week 7

Note: While representative of possible situations faced by the Brooklyn Nets, all scenarios in this assignment are fictional.

Real Business

For a large discount retail store like Target and Walmart, it can be difficult to get the marketing mix just right for a given product. There are so many products in the store fighting for the attention of customers. There is also the challenge of helping the suppliers of each product maximize their profits while making sure the store is making money. With so many things to consider, working in marketing for such a large business can be a challenge.

Your Role

This week, you’ll be acting as a Marketing Manager in the sporting goods section.

WHAT IS A MARKETING MANAGER?

Marketing Managers are responsible for developing, implementing and executing marketing plans, either for an entire organization or for particular categories or products within the organization, in order to attract potential customers and keep existing ones.

Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research to improve existing products and services, working with advertising agencies, and determining the best way to get products in front of customers.

As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a marketing plan for basketballs to ensure that the 4 P’s of marketing are being applied well. Using your knowledge of the 4 P’s and the best approach to generating sales, you’ll take a look at a number of marketing recommendations and choose the approach that you believe will sell the most products.

INSTRUCTIONS

Step 1: Product

In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different basketballs that need to be included in the product display on Slide 2. Each product has unique features.

Based on the information provided about the customers that shop at the store location on Slide 3, choose the basketball that you think will sell the most. Explain the rationale for your decision.

Step 2: Place

On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they are most likely to purchase these products.

Use your knowledge about product placement to choose the best place to sell the products, deciding between traditional stores and online. Explain the rationale for your decision.

Step 3: Promotion

Slide 5 of the Marketing Analysis Presentation shows three recommended advertisements, including a special deal promotion, for the product that is expected to sell the best.

Based on the information provided about the customers that shop at this store location on Slide 3, determine which promotional activity will sell the most product at this particular store. Explain the rationale for your decision.

Step 4: Price

Finally, Look at the pricing options available for each of the three products together on Slide 6.

Based on your knowledge of the Pricing Strategies discussed on pages 186-187 in the textbook, choose the option that has the best pricing mix for all three products. Refer to the customer information on Slide 2, if needed. Explain the rationale for your decision.

Note: You should complete Step 5 after reading the material in Week 7.

Step 5: Brand & Sales Pitch

The company that makes one of the basketballs is looking to rebrand the product. They have asked for your input on possible brand ideas.

First, read the Brand Vision statement which summarizes the goal for the new brand. Then, look at the logo, name, and tagline recommendations. Which of the two brand directions do you think best meets the goals of the brand vision? Please support your decisions.

Second, write a 2-3 sentence sales pitch that you would use to try to convince someone to purchase this product.

Step 6: Market Segmentation

The marketing plan for the basketballs at the Brooklyn store has been in place now for four months, and the marketing team has assembled a report reviewing sales data and customer feedback for the last quarter’s basketball sales. Overall, the results are lower than you expected and you are concerned that your marketing and creative staff have not properly segmented your target customers. Remember, like many products in the marketplace, the basketball’s marketing campaigns must target two different groups of customers: (1) adults who purchase the item as a gift and, therefore, do not actually use the product; and (2) adults and teenagers who purchase the item for their own use and enjoyment. Both groups have different reasons and expectations surrounding the item in question, and those reasons and expectations will have significant impacts on the buyers’ purchasing decisions.

Review the five customer segments detailed on pages 194-195 of your textbook: Behavioral, Sociographic, Psychographic, Geographic and Demographic. Select one focus area of each segment that you feel is most relevant to the sale of basketballs at this store location.

Keeping in mind the 4 P’s, write 1-2 questions for each focus area that will guide your staff as they investigate these aspects of your campaign.

Example:

Segment: Geographic

Focus Area: Neighborhood

Questions: What combination of marketing and media channels did we use to reach current and potential customers? How are we gathering information on where current customers live who purchased a basketball?

Homework- Table: Insurance Claim Approval Times (Days)

Homework

The data in the table are from a study conducted by an insurance company to determine the effect of changing the process by which insurance claims are approved. The goal was to improve policyholder satisfaction by expediting the process and eliminating some extraneous approval steps in the process. The response measured was the average time required to approve and mail all claims initiated in a week. The new procedure was tested for 12 weeks, and the results were compared to the process performance for the 12 weeks prior to instituting the change.

  

Use the data in the table and submit the answers to the following questions in a Word document:

  1. What was the average effect of the process change? Did the process average increase or decrease, and by how much?
  2. Analyze the data using the regression model y= b0 + b1 x, where y = time to approve and mail a claim (weekly average), x = 0 for the old process, and x = 1 for the new process.
  3. How does this model measure the effect of the process change?
  4. How much did the process performance change on the average? (Hint: Compare the values of b1 and the average of new process performance minus the average of the performance of the old process.)