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  I need someone to respond to peers’ 4 discussion responses. and need back tomorrow. 150 to 250 words each response. It is a total of 4 responses needed. Also, DO NOT BE CRITICAL IN RESPONSES AND ANSWER ALL QUESTIONS 

Please follow all directions as noted in graduate writing skills.

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

 You have been assigned to analyze the project plan of a payroll system  that is behind schedule and over budget. The project was supposed to be  completed in one year, but now it is running about three months behind  schedule and 25 percent over budget. It is expected that the project may  continue to fall further behind schedule and over budget. Your superior  wants to know if the project can be saved. Recommend a series of  actions to save the project, and identify the risks in taking such an  approach 

Leadership methods, organizational role systems, and employee attitudes have a significant impact on organizational culture. Employee motivation and team performance are directly related to organizational success, making it essential for organizational leaders to balance employee satisfaction and profitable production. However, organizations may sometimes need to change existing role systems in order to meet organizational goals. This change may create stress on employee relationships and team dynamics and erode employee motivation and performance.

In this Discussion, you will compare content and process theories of motivation and examine their impact on work behavior and performance. You will also identify motivational factors that are important to consider when implementing organizational change.

To prepare for this Discussion:

• Read Chapter 5 in the course text, Organizational Behavior and Chapters 4 and 5 of The Sage Handbook (Vol. 2). Focus on the similarities and differences between content and process theories of motivation.
• Read Chapters 6 and 15 in the course text, Organizational Behavior, and the articles in this week’s Learning Resources. Reflect on the steps of the organizational change models and causes of resistance to change. Then think about which motivational factors may be important to consider when addressing resistance to change.
• Select one content theory and one process theory to compare for this discussion. Consider how each explains work behavior and performance.
• Identify three motivational factors that would be important to consider when implementing organizational change.

By Day 3

Post a response to the following:

Compare one content theory of motivation and one process theory of motivation. Then explain how each theory explains work behavior and performance. Finally, list three motivational factors that are important to consider when implementing organizational change and explain why. Be specific.

Write a page answering the following questions.

Please be sure to validate your opinions and ideas with citations and references in APA format. 

How are the S-curve and the product lifecycle different? Are they the same concept applied in different ways, or are there distinct insights that can be obtained from both models? 

Based on your experience, what do you think the greatest challenge is for a leader that is attempting to lead innovation within an organization? Why? 

The project is aimed at the process of management and its functions in real organizations and the legal, moral, and ethical dilemmas we face as individuals and in our roles as part of the managerial process.  Further, each situation will be fraught with ethical considerations and ramifications. you will search, discuss, analyze, and report information. you will play both roles() . The point is that as managers, clarity of thought influences not only the quality of their life but all those who work for them.  As decision-makers, managers often need to be willing to take a position and try to influence others to make a decision that they try to promote.  To be effective, they should be willing and able to describe their rationale for the choice they made.  

After a topic is assigned, you will develop PowerPoint slides to support their position (20 slides max, not including references slides listing your sources). each person may clarify/defend their position.  Furthermore, the instructor may also question if they feel a position lacks merit. Additionally, instructors will look at the quality of your questions and answers to other students and at the end, a student’s rationale for choosing one side of an argument over the other.

The point of this exercise is to help each of you develop clarity of thought. Be advised that instructors may ask pointed questions from each student to determine whether the basis of a position is an opinion or rationally based ideas on these topics.  Just as with other assignments, facts, figures, and expertise, carry a lot more weight when arguing a position that does opinion alone.

Give the instructor and other students facts when arguing positions.  Facts, data, and analysis in addition to insight are all potent tools in any manager’s arsenal.  Finally, please note that some positions will be easier to argue than others when grading, instructors will take that into consideration as well.  So even if it seems the other side has an easier position to defend, instructors will compensate for that issue.

MY TOPIC

 Nestle Killing for Profit??? 

MBO 

ABC company management has decided to revamp their performance appraisal system. As human resources director, you have been tasked with outlining a new program. The goal is to move every business unit to an MBO performance system. The company’s goals as a whole have been set for the year. Now it is time to deliver the program to the various business units. The first area being converted is the sales department. To prepare for the change, you are tasked with the following. 

1. Define an MBO performance appraisal system, including a description of its six (6) steps. 

2. Identify and describe the three (3) areas where there may be problems implementing an MBO system.

3. Include one (1) possible solution to overcome each of the identified problems that is directly related to implementing the system with salespeople.

According to the textbook, Netflix employees can choose from a mix of stock options and salary, and Whole Foods employees can vote on the benefits they want according to need and/or demand. How important are employee benefits to you? How do you feel about those options for Netflix and Whole Foods? Do you think you should be given the choice of selecting the benefits based on your personal needs? 

Your journal entry must be at least 200 words in length. 

see attached

Ethics refers to moral choices, or what is good and bad, right and wrong, just and unjust, and what people should do” (DuBrin, 2015, p. 355). Why do you feel a code of ethics is important? 

Your journal entry must be at least 200 words