You are a data analyst working for a major bank. Over the past 10 years, the bank has invested a considerable amount of money in the use of big data analytics. The bank is considering ceasing financial support of this program. In a 10-page report, evaluate the impact that big data analytics has had on the banking industry and why it is important to continue investing into this program. Key areas to consider are the following:
- Fraud detection
- Marketing
- Credit risk management