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Case Study – Revitalizing a Brand

Read the case study, Revitalizing a Brand

.Use the Internet or Strayer library to research the branding and communication strategies of one health services organization that is similar to the health services organizations mentioned in the case study.

Assignment Instructions

Write a 4–6 page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices to its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment:

• Determine whether a healthcare organization should integrate additional best practices into its branding and marketing communication strategies.

 Is there something you’re still struggling with when it comes to writing? What do you want to focus on learning for the rest of the semester?  

1. Harold is seen in the office. He has a history of congestive heart failure and is concerned that he is gaining a lot of weight. You determine that he weighs 185 lb. When he asks you how much weight he has gained since his last checkup the previous month, you check the chart and find that he weighed 79 kg. What will you tell him?

2. Sally brings her 3-month-old baby to the clinic because of a fever and possible ear infection. You find that the infant weighs 13 lb, 4 oz. The physician writes an order for you to give a dose of antibiotics based on the infant’s weight in kilograms. Before you give the medication, you must convert the child’s weight to kilograms. How will you do this, and what is her weight in kilograms?

3.  Please discuss the importance of measurement systems as it relates to the management of the patient. Should it be a required course for all healthcare providers of for physicians and nurses only. Please explain why. 

reply to this discussion 

Understanding who is involved at the local level is important when implementing evidence based practice. Knowing who the stakeholders are, who would be the recipients of the information, and who could assist within the community. Understanding the framework of a facility can go a long way when presenting your EBP change. “The 14 attributes of implementation of EBP were resources access, work structure, patient characteristics, professional role, culture, facility characteristics, system features, healthcare professional characteristics, financial, collaboration, leadership, evaluation, regulatory standards, and societal influences”. (Squires, &Grimshaw, 2019) Having these attributes when conducting EBP, and proposing it to steak holders should successfully increase the implementation of the EBP being proposed. 

My preceptor and I discussed my capstone project at length and talked about what the hospital does if a medication error happens, or how the unit responds in case of a medication error. This facility uses a program called “Risk Master,” where all medication go into a data base for Risk management to review. Although we do believe that risk management should be involved in all medication errors, we believe that the local staff members (community) would be able to provide better feed back and collaborate better on ways to decrease the errors. This is due to the staff having a better understanding of how the unit works. My preceptor and I decided that when I present my proposal that all parties including unit staff members, along with risk management should be in attendance so they can use the information.

In an essay of 1500 to 2000 words, using at least 2 APA style cited references, write an essay in APA style on:

1. Table 16.3 lists various government, nongovernment and NASN specific resources for health promotion at school. Pick one of each of the types discussing the resource, the description, with a thorough discussion of what the resource offers to health professionals and students.
2. Discuss the CDC guidelines for animals in the classroom.
3. Describe three vaccines (other than influenza), the disease that it prevents, and a description of the disease.
4. Consider this: There are numerous cases of influenza in the school. Your principal asks what can be done. Extra cleaning? Close the school? Who would you consult with to make these decisions? After consulting, what would you suggest to your principal?

Is there a difference between “common practice” and “best practice”?

When you first went to work for your current organization, experienced colleagues may have shared with you details about processes and procedures. Perhaps you even attended an orientation session to brief you on these matters. As a “rookie,” you likely kept the nature of your questions to those with answers that would best help you perform your new role.

Over time and with experience, perhaps you recognized aspects of these processes and procedures that you wanted to question further. This is the realm of clinical inquiry.

Clinical inquiry is the practice of asking questions about clinical practice. To continuously improve patient care, all nurses should consistently use clinical inquiry to question why they are doing something the way they are doing it. Do they know why it is done this way, or is it just because we have always done it this way? Is it a common practice or a best practice?

In this Assignment, you will identify clinical areas of interest and inquiry and practice searching for research in support of maintaining or changing these practices. You will also analyze this research to compare research methodologies employed.

To Prepare:

• Review the Resources and identify a clinical issue of interest that can form the basis of a clinical inquiry.
• Based on the clinical issue of interest and using keywords related to the clinical issue of interest, search at least four different databases in the Walden Library to identify at least four relevant peer-reviewed articles related to your clinical issue of interest. You should not be using systematic reviews for this assignment, select original research articles.
• Review the results of your peer-reviewed research and reflect on the process of using an unfiltered database to search for peer-reviewed research.
• Reflect on the types of research methodologies contained in the four relevant peer-reviewed articles you selected.

Part 1: An Introduction to Clinical Inquiry

Create a 4- to 5-slide PowerPoint presentation in which you do the following:

• Identify and briefly describe your chosen clinical issue of interest. This clinical issue will remain the same for the entire course and will be the basis for the development of your PICOT question
• Describe how you used keywords to search on your chosen clinical issue of interest.
• Identify the four research databases that you used to conduct your search for the peer-reviewed articles you selected.
• Provide APA citations of the four peer-reviewed articles you selected.

Part 2: Identifying Research Methodologies

After reading each of the four peer-reviewed articles you selected, use the Matrix Worksheet template to analyze the methodologies applied in each of the four peer-reviewed articles. Your analysis should include the following:

• The full citation of each peer-reviewed article in APA format.
• A brief (1-paragraph) statement explaining why you chose this peer-reviewed article and/or how it relates to your clinical issue of interest, including a brief explanation of the ethics of research related to your clinical issue of interest.
• A brief (1-2 paragraph) description of the aims of the research of each peer-reviewed article.
• A brief (1-2 paragraph) description of the research methodology used. Be sure to identify if the methodology used was qualitative, quantitative, or a mixed-methods approach. Be specific.
• A brief (1- to 2-paragraph) description of the strengths of each of the research methodologies used, including reliability and validity of how the methodology was applied in each of the peer-reviewed articles you selected.

APA, short answer, and less than 10 % of similarity. 

Chapter 12: Care Management, Case Management, and Home Healthcare

In thinking of five social determinants of health as identified in Healthy People 2020, identify the social determinants specifically that may be barriers to home care and case or care management services, and explain why.

 My practice problem will be on:                  Under diagnosis of diabetes: cause, effect and risk factors

Download the Johns Hopkins Research Evidence Appraisal Tool and the Johns Hopkins Individual Evidence Summary Tool located in the Student Resource Center under “Project & Practicum Resources.”

Select one of the eight practice problems that burden the overall health of the United States. Conduct a library search for two qualitative research studies addressing this problem. Appraise the two qualitative research studies using the Johns Hopkins Research Evidence Appraisal Tool.

After appraising and determining the Level of Evidence and Grade of Quality for your selected qualitative studies, summarize your findings on the Johns Hopkins Individual Evidence Summary Tool.

Include your completed Johns Hopkins Individual Evidence Summary Tool that includes your two qualitative research studies as an attachment with your initial post. Also, include PDF versions of your selected two qualitative research studies with your initial discussion post. Our faculty team will review both your two research studies and Johns Hopkins Individual Evidence Summary Tool.

Analyze the evidence summary of the two research studies to address the following.

• Does the research design answer the research question? Explain your rationale.
• Were the study sample participants representative? Why or why not?
• Compare and contrast the study limitations in these two studies.
• Based on this evidence summary, would you consider either or both of these qualitative research studies as support for your selected practice problem? Explain your rationale.

Read the instructions carefully and make sure that you review the rubrics before submitting an assignment. 

Create a PowerPoint Presentation as a group on the following topic:- 

Sports classes should become mandatory for everybody. 

–  PowerPoint Presentation
.  Each group has three members and each one of you will present your part.  Make sure that you type all of your members’ names on the first slide. Use in-text citations following an APA 7th edition format. 

– The PowerPoint (PPT) should not have complete sentences. Use bullets.

– Presentation should be clear in speech and convincing.

-Include pictures and a video (60 Sec)  

– Reference page should be included with a minimum of five references.

Attached is the essay and the document with the rubrics.

1. On a patient who had a transfemoral amputation of the right leg. What would be the preferred post-operative position and why?

2. What are fontanelles? What would you expect to see in a newborn’s, and in a 6-month old infant’s head upon examination? What would you expect to see when they are dehydrated?

3. What is scombroid poisoning? How is this treated?

4. What is nonmelanoma skin cancer? What is the mechanism of action for ultraviolet radiation to cause nonmelanoma?

5. What are the signs, symptoms and lab results you would see for hypothyroidism and hyperthyroidism? What is myxedema? What are the signs and symptoms of myxedema?