Review the attachment and write a 3-4 page paper in APA format with 4 references to address the following:
- Why do you think U.S. full-service airlines are largely undifferentiated, low-quality providers? What are the reasons that none of the full-service airlines positioned itself and delivers as a high service quality provider?
- How might people feel if they are working in a culture that focuses so intensely on customers, but cuts costs to the bone internally?
- View: http://youtu.be/fNEJrd6GkSY (Across the World with the Singapore Girl) and http://youtu.be/P5sGKR6NJBw (Singapore Airlines SQ Girl), and discuss your perceptions of these videos from an HRM standpoint.