Wk 5 – Apply: Security Analysis

Assignment Content

  1. Assume you are part of a corporate level security team and your organization has just acquired a new company. The new company will have its own information technology team reporting up through the corporate team. The company being acquired is not security savvy, so a thorough assessment will be required.

    The current environment you are asked to assess includes:

    • The wireless network running WEP – employees often bring in their own access points because the reception is poor with the company access points.
    • No security monitoring or review of security logs
    • The data center has about 100 Windows® servers that are patched using Microsoft® Automatic Updates.
    • The firewall is a Cisco® PIX®
    • The backup strategy uses Windows® built-in backup application. The backup is then sent to a main server every Friday night.
    • The disaster recovery plan is to restore the server from the main backup server.
    • There are no security policies or standards.
    • Employees often bring in their own laptops to use for work because the company hardware running Windows® 98 is outdated.
    • Write a 3- to 5-page analysis for the security posture of the newly purchased company and recommendations for upgrading security procedures and measures. Complete the following in your analysis:
    • Summarize the risks in the current environment, the framework used, and key risk indicators.
    • Evaluate and recommend improvements for the following:
    • Wireless environment
    • Backup and disaster recovery strategies
    • Bringing your own access point and laptop policy
    • Vulnerability assessment strategy
    • Security and network monitoring
    • Recommend hardware and software improvements.
    • Recommend security policies and standards that should be written and put into place.
    • Recommend an incident response plan that would escalate up through the corporate security team.
    • Format your assignment according to APA guidelines.

Business intelligence

Chapter 7 –discussion question #1-4 & Application Case 7.8 on pg. 447 answer the two case questions on page 450 integrating concepts and examples from that case. 

The above assignments should be submitted in one-word document.

Include an APA cover page and a reference page.

Discussion question

1.Explain the relationship among data mining, text mining, and sentiment analysis

2. In your own words, define text mining, and discuss its most popular applications 

3. What does it mean to induce structure into text-based data? Discuss the alternative ways of inducing structure into them.

4.What is the role of NLP in text mining? Discuss the capabilities and limitations of NLP in the context of text mining.

Application Case

If Tito’s Handmade Vodka had to identify a single social media metric that most accurately reflects its mission, it would be engagement. Connecting with vodka lovers in an inclusive, authentic way is something Tito’s takes very seriously, and the brand’s social strategy reflects that vision.

Founded nearly two decades ago, Tito’s credits the advent of social media with playing an integral role in engaging fans and raising brand awareness. In an interview with Entrepreneur, founder Bert “Tito” Beveridge credited social media for enabling Tito’s to compete for shelf space with more established liquor brands. “Social media is a great platform for a word-of-mouth brand, because it’s not just about who has the biggest megaphone,” Beveridge told Entrepreneur.

As Tito’s has matured, the social team has remained true to the brand’s founding values and actively uses Twitter and Instagram to have one-on-one conversations and connect with brand enthusiasts. “We never viewed social media as another way to advertise,” said Katy Gelhausen, Web & social media coordinator. “We’re on social so our customers can talk to us.”

Informing a Seasonal, Integrated Marketing Strategy

Tito’s quarterly cocktail program is a key part of the brand’s integrated marketing strategy. Each quarter, a cocktail recipe is developed and distributed through Tito’s online and offline marketing initiatives.

It is important for Tito’s to ensure that the recipe is aligned with the brand’s focus as well as the larger industry direction. Therefore, Gelhausen uses Sprout’s Brand Keywords to monitor industry trends and cocktail flavor profiles. “Sprout has been a really important tool for social monitoring. The Inbox is a nice way to keep on top of hashtags and see general trends in one stream,” she said.

The information learned is presented to Tito’s in-house mixology team and used to ensure that the same quarterly recipe is communicated to the brand’s sales team and across marketing channels. “Whether you’re drinking Tito’s at a bar, buying it from a liquor store or following us on social media you’re getting the same quarterly cocktail,” said Gelhausen.

The program ensures that, at every consumer touch point, a person receives a consistent brand experience—and that consistency is vital. In fact, according to an Infosys study on the omnichannel shopping experience, 34 percent of consumers attribute cross-channel consistency as a reason they spend more on a brand. Meanwhile, 39 percent cite inconsistency as reason enough to spend less.

At Tito’s, gathering industry insights starts with social monitoring on Twitter and Instagram through Sprout. But the brand’s social strategy does not stop there. Staying true to its roots, Tito’s uses the platform on a daily basis to authentically connect with customers.

Sprout’s Smart Inbox displays Tito’s Twitter and Instagram accounts in a single, cohesive feed. This helps Gelhausen manage inbound messages and quickly identify which require a response.

“Sprout allows us to stay on top of the conversations we’re having with our followers. I love how you can easily interact with content from multiple accounts in one place,” she said.

Spreading the Word on Twitter

Tito’s approach to Twitter is simple: engage in personal, one-on-one conversations with fans. Dialogue is a driving force for the brand, and over the course of four months, 88 percent of Tweets sent were replies to inbound messages.

Using Twitter as an open line of communication between Tito’s and its fans resulted in a 162.2 percent increase in engagement and a 43.5 percent gain in followers. Even more impressively, Tito’s ended the quarter with 538,306 organic impressions—an 81 percent rise. A similar strategy is applied to Instagram, which Tito’s uses to strengthen and foster a relationship with fans by publishing photos and videos of new recipe ideas, brand events, and initiatives.

Capturing the Party on Instagram

On Instagram, Tito’s primarily publishes lifestyle content and encourages followers to incorporate its brand in everyday occasions. Tito’s also uses the platform to promote its cause through marketing efforts and to tell its brand story. The team finds value in Sprout’s Instagram Profiles Report, which helps them identify what media is receiving the most engagement, analyze audience demographics and growth, dive more deeply into publishing patterns, and quantify outbound hashtag performance. “Given Instagram’s new personalized feed, it’s important that we pay attention to what really does resonate,” said Gelhausen.

Using the Instagram Profiles Report, Tito’s has been able to measure the impact of its Instagram marketing strategy and revise its approach accordingly. By utilizing the network as another way to engage with fans, the brand has steadily grown its organic audience. In four months, @TitosVodka saw a 12.6 percent rise in followers and a 37.1 percent increase in engagement. On average, each piece of published content gained 534 interactions, and mentions of the brand’s hashtag, #titoshandmadevodka, grew by 33 percent.

Where to from Here?

Social is an ongoing investment in time and attention. Tito’s will continue the momentum the brand experienced by segmenting each quarter into its own campaign. “We’re always getting smarter with our social strategies and making sure that what we’re posting is relevant and resonates,” said Gelhausen. Using social to connect with fans in a consistent, genuine, and memorable way will remain a cornerstone of the brand’s digital marketing efforts. Using Sprout’s suite of social media management tools, Tito’s will continue to foster a community of loyalists.

Questions:

  1. How can social media analytics be used in the consumer products industry?
  2. What do you think are the key challenges, potential solutions, and probable results in applying social media analytics in consumer products and services firms?

computer networks project

5G Network  research project 

Advantages and Disadvantages of 5G network

purpose of 5G

Important  of 5G

function of 5G

most prove with primary and secondary resource 

Assignment

 Excel Project Scenario Through hard work and determination, you have graduated from your final institution of learning now it  is time to make a budget so you can effectively manage your new found wealth. Since you are making  more money, you naturally want to upgrade or replace some of things in your life. You are also curious  about how much more money, if any, you are now making. Instructions  Part 1

 In a new Workbook, create a week-by-week expense and income ledger for an average month in Excel based on your current income. Also, create a week-by-week expense and income ledger for a projected average month in Excel based on your new income after you graduate and find a job in your field. In  addition, create an appropriate chart that shows where your money current goes and where it comes  from and a separate chart that shows where your future money will come from and where it will go. Be  as accurate as possible for both. 

 Part 2 

On a new Worksheet, place the chart that you created based on your new income, and the chart that  you created based on your current income AS WELL AS an additional chart that compares the two in  whatever way shows it the most effectively.  All charts must be linked to their original data or data that is linked to their original data. Submission Submit one Excel Workbook with all of the required information to BlackBoard 

‘Tips 

 Make sure that ALL of your data is appropriately labeled.  

 Your charts and tables should be easy to read 

 Make sure that you check your formulas for errors. 

Linux distribution

 Hide Assignment InformationInstructions

Individually, select a Linux distribution of your choice and deploy it on any virtual machine, computer or single-board computer. Configure a service such as a LAMP, VNC server, DNS server, DHCP server, or MySQL database.  Using a standard of your choosing, secure the distribution. To achieve success with this project, be sure that your intended service still functions after steps taken to secure the operating system and that your server system meets identified security requirements.

PowerPoint / Group Presentation

Create a 10-15 minute PowerPoint of your project – this is the only deliverable. 

Database Discussion

(Chapter 10) Attached: List the three main approaches to database programming. What are the advantages and disadvantages of each approach?

Instructions:  Your response to the initial question should be 250-300 words.  Next respond to two postings provided by your classmates. The first post should be made by Wednesday 11:59 p.m., EST. I am looking for active engagement in the discussion.  Please engage early and often. You are require to create your initial thread in order to view and respond to the threads posted by other students.  There must be at least one APA formatted reference (and APA in-text citation) to support the thoughts in the post as needed.  Do not use direct quotes, rather rephrase the author’s words and continue to use in-text citations. 

Replies – 

1.  

List the three main approaches to database programming

There are several approaches to database programming, three points out of that are:

  1. Designing or building a brand-new language.
  2. Properly utilizing the database function library.
  3. Embedding the commands associated with database into a basic-purpose programming language.

What are the advantages and disadvantages of each approach?

The advantages and disadvantages of each approach is:

Disadvantage:

Inquiry linguistic structure can’t be checked at assemble time, conceivably mediocre execution.

It is difficult to reuse existing code written in more famous dialects; DB programming dialects regularly do not “feel” like a “genuine” programming language; absence of IDEs.

No powerful questions; requires language explicit pre-compiler; needs explicit IDE support.

Advantage:

Simple to use (for static questions); inquiry punctuation can be checked at order time.

No impedance befuddle; potentially execution benefits because of DB reconciliation; sentence structure check at incorporate time.

For the most part autonomous of the programming language utilized; permits dynamic questioning, in any event, utilizing different information base associations; great instrument support (utilization of libraries is now covered by standard functionalities of IDEs)

2.  

List the three main approaches to database programming. What are the advantages and disadvantages of each approach?

            The three main approaches of database programming include the technique which is a precompiled bunch of SQL statement(s) that is put away on the data set worker. The SQL proclamations are constantly executed on the information base worker. Put away strategies have for quite some time been a decent method of allowing the worker to handle your information. They can altogether lessen the responsibility on the customer, and once you become more acquainted with them you’ll think about how you at any point oversaw without them. There is absolutely more to a put away strategy than just referenced, however I do think this is the main part of a put away methodology (Reese, 2000).

            Consider everything: it’s a way of collection a cluster of SQL articulations, putting away it on the data set server, and executing it’s anything but a solitary call. The way that the put away methodology is pre-accumulated will save you time also when executed. Moreover, the put away method can be executed by quite a few clients, which means you may save a ton of transmission capacity just by calling the put away methodology as opposed to sending the entire SQL explanation each time. A put away strategy can contain any SQL articulation that your information base worker can comprehend. This implies you can utilize put away techniques for different tasks, such as executing inquiries both purported activity questions, for example, DELETE inquiries, and column returning questions, for example, SELECT statements (Leontiev et al, 2002).

            Another task you can utilize a put away methodology for is data set support. Use it to run clean up SQL explanations when the worker is least occupied and consequently save the time and exertion of doing this physically. I will not cover support errands in this part, yet they are significant, and you ought to know about the different undertakings you can perform with put away systems. In case you’re similar to me, you have been or are working for a little organization that doesn’t have an information base head, in which case you’re accountable for keeping the data set worker running. In all actuality, it’s anything but an optimal circumstance, however you surely become more acquainted with your DBMS in unexpected manners in comparison to you would simply being a software engineer, and that is not terrible by any means (Ohori & Ueno, 2011).

References

Leontiev, Y., Özsu, M. T., & Szafron, D. (2002). On type systems for object-oriented database programming languages. ACM Computing Surveys (CSUR), 34(4), 409-449.

Ohori, A., & Ueno, K. (2011, September). Making Standard ML a practical database programming language. In Proceedings of the 16th ACM SIGPLAN international conference on Functional programming (pp. 307-319).

Reese, G. (2000). Database Programming with JDBC and JAVA. ” O’Reilly Media, Inc.”.