Monthly Archives: March 2023

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

• Think of how you as a leader can develop your skills around team leadership. What are the key elements for a leader to “lead” a team of individuals? What are some of the pros and cons? 
• How would you approach team leadership if you were given the opportunity? In addition, how can you as a leader increase collaboration among your teammates and/or within your department organization to make it higher performing or more effective?

Instructions

This assessment addresses the following course objective(s):

• Develop findings and recommendations for an IT innovation project.

This is the second part of the project in technology innovation. Through these three assessments you will:

• identify a potential IT innovation
• create a plan to implement that innovation
• describe how the plan could be executed

In this stage of the project, you will be discussing how your innovation idea will be successfully implemented within an organization. Include the following in your paper:

• brief overview of the IT innovation to be implemented
• discussion on the specific characteristics of the innovation
• a plan on the steps required to create/implement this innovation
• a discussion of the technological challenges that may be encountered
• a discussion of the organizational challenges that may be encountered
• a scorecard that can be used to evaluate the overall success of the innovation

This paper should be a minimum of seven pages and include references for ideas and concepts discussed.

15 page final paper 

Stereotype Threat Definition

Steele (2010) reports that stereotype threat affects many types of identity groups across multiple performance areas:

The effect has been observed in women, African Americans, white males, Latino Americans, third-grade American school girls, Asian-American students, European males aspiring to be clinical psychologists (under the threat of negative stereotypes about men’s ability to understand feelings), French college students, German grade school girls, U.S. soldiers on army bases in Italy, women business school students, white and black athletes, older Americans, and so on. It has been shown to affect many performances: math, verbal, analytic, and IQ test performance, golf putting, reaction time performance, language usage aggressiveness in negotiations, memory performance, the height of athletic jumping, and so on (pp. 97–98).

Define stereotype threat. Use the Steele (2010) text and summarize one group’s experience with stereotype threat. (For example, African-Americans, whites, Asians, women, older persons, or lower socioeconomic class.)

Supporting Lectures:

Review the following lectures:

• The Employee’s Safety Nets
• Fair Labor Standards

Discussion Questions

Before beginning work on this discussion forum, please review the link Doing Discussion Questions Right, the expanded grading rubric for the forum below, and any specific instructions for this topic.

Before the end of the week, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

Tasks

Choose one of the following questions.

Discussion Question 1

When is it legal and fair to classify a worker as an independent contractor rather than an employee?

Discussion Question 2

Is it ethical for employers to argue for a denial when terminated employees file for unemployment compensation?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 500–1000 words as noted in the attached PDF. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your sources using APA format.

Why is human resources in the health care industry just as important as it is in other industries? Provide an example. 175 words

This paper will allow you to examine your leadership skills and develop a plan for moving forward.

• Analyze your current leadership skills based on what you have learned in this course
• Identify 1 leadership theory that would be beneficial to your leadership role
  • Summarize your understanding of the 1 leadership theory
  • Explain how you would apply this theory to make you a more effective leader
  • Illustrate 2 positive outcomes that you would expect to occur
• Identify 1 change leadership theory that would be beneficial to your leadership role
  • Summarize your understanding of the 1 change leadership theoryExplain how you would apply this theory to make you a more effective leader
  • Illustrate 2 positive outcomes that you would expect to occur
• Develop a personal leadership philosophy and support your ideas with material from this course and outside research.
  • Provide an example where your leadership philosophy can be applied to lead an organizational change
  • Your leadership philosophy does not have to be any specific leadership model we reviewed. Rather, it should represent your trajectory of leadership as it applies to your career aspirations. Consider your career path and the industry you work (or wish to work in) and determine what leadership skills will be most effective. 

Submission Details:

• Submit a 6 to 8-page paper double spaced.
• Please provide at least six (6) scholarly references to support your paper. 
• All references should be used as in-text citations.All work must be completed in APA format.
• A title page and reference page must be included.
• Due by 11:59 PM (EST) Day Six (Saturday)

Read pages 1-8 of the case study A.P. Moller-Maersk Group: Evaluating Strategic Talent Management Initiatives (up to Talent Management Challenges). Using the readings in this module and the case material, discuss the following:

• Why the human resource function should be aligned with an organization’s strategic plan, and
• How current global conditions in Maersk’s industry impact human resource management practices within this organization.

 Write a 800-1000 word paper (body content length) based on researched artifacts from three companies in the same sector of private or non-profit industry (e.g., restaurants, services, products, hospitals, etc.) and their individual presentation of mission, vision, and values. After presenting each company’s brief history, mission, vision, and values, compare and contrast the various features and differences between the selected same-sector companies. Using relevant research via peer-reviewed journals and research conclude your paper with a scholarly assessment about the strengths and weaknesses of the mission, vision, and values of the companies researched.