Case study

 

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

  1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
  2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
  3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
  4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
  5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Examine the marketing research process and market segmentation strategies in the health care industry.
  • Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
  • Explain how branding strategies apply to the health care market for existing and new products.
  • Determine the marketing communications strategy used in health care services.
  • Use technology and information resources to research issues in health services strategic marketing.
  • Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Steps of Control

Steps of Control

Explain why the four steps involved in the control function are important. How are the various ratios used by accountants and managers differently in the control function? Support your claims with specific examples from required materials and/or other scholarly resources, and properly cite any references. Your initial post should be a minimum of 200 words.

Business Strategy

    

This assignment is designed to familiarize you with the four corporate-level strategies- concentration, vertical integration, related diversification, and unrelated diversification. Please read Chapter 6 in the textbook, review the lecture notes, and do some preliminary research on these four corporate-level strategies and analyze a hospitality company’s corporate-level strategy. 

Specifically, please answer the following five questions: 

  1. Briefly describe the business-unit strategy of concentration;
     
  2. Briefly describe the business-unit strategy of vertical integration;
     
  3. Briefly describe the business-unit strategy of related diversification;
     
  4. Briefly describe the business-unit strategy of unrelated diversification; and
     
  5. Apply your understanding of the four corporate-level strategies to analyze a hospitality
    company that you worked at, are currently working/interning at, or are interested in working for after you graduate. What is its corporate-level strategy? What made you conclude that this company is employing this strategy at its corporate level?
     

discussion

 1. What is Blockchain’s potential for application in the HR functions of recruitment and selection. 

2. How might Blockchain technology impact job repositories.  

W10PAD530

 

Please respond to the following:

  • Discuss what emerging knowledge, skills, and abilities are required of today’s managers who have HR responsibilities.

Discussion 03.1: Evaluating your Measurement Tool

MA3010 – Statistics for Health Professions SU20 B – Section D01

Discussion 03.1: Evaluating your Measurement Tool

 Answer both of the following questions in your initial post:

1. Illness Prevalence:

The number of cases of illness in a population is referred to as its prevalence.  Comment on what a high illness prevalence does to the positive predictive value (PPV).  What about a low illness prevalence?

2. Study Feasibility:

 In your research involving the BMI of fifth grade boys in the U.S., you will not only be collecting information on a child’s BMI, but also on his TV viewing habits, his eating habits, and his extracurricular activities.  You would like to make contact through the school systems to gather your information.  Discuss at least one factor that might affect the feasibility of this study.