Article – Transformational Leadership (link)
2 – Describe transformational leadership. What are the four types of leadership behaviors that are identified in transformational leadership? Describe them and how they influence followers?
should be at least 250 words
should have at least 2 reference
Instructions
In this class, we view BA as an outgrowth of the project management process. However, BA is a diverse field with many different professional organizations, gurus, and processes. One fundamental area of difference is the basic process of BA. Our text uses the flow adopted by PMI:
Other potential process flows are seen in the following links:
Evaluate the possible processes above and others you may find.
Describe any advantages or disadvantages, and generate a process flow that you would support for an industry in which you have experience.
A complete analysis will include an evaluation of at least three formats and a process flow with sufficient justification – 3 or 4 pages.
MARKETING – MARKETING MANAGER ANALYSIS
Due Date
Week 7
Note: While representative of possible situations faced by the Brooklyn Nets, all scenarios in this assignment are fictional.
Real Business
For a large discount retail store like Target and Walmart, it can be difficult to get the marketing mix just right for a given product. There are so many products in the store fighting for the attention of customers. There is also the challenge of helping the suppliers of each product maximize their profits while making sure the store is making money. With so many things to consider, working in marketing for such a large business can be a challenge.
Your Role
This week, you’ll be acting as a Marketing Manager in the sporting goods section.
WHAT IS A MARKETING MANAGER?
Marketing Managers are responsible for developing, implementing and executing marketing plans, either for an entire organization or for particular categories or products within the organization, in order to attract potential customers and keep existing ones.
Their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research to improve existing products and services, working with advertising agencies, and determining the best way to get products in front of customers.
As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a marketing plan for basketballs to ensure that the 4 P’s of marketing are being applied well. Using your knowledge of the 4 P’s and the best approach to generating sales, you’ll take a look at a number of marketing recommendations and choose the approach that you believe will sell the most products.
INSTRUCTIONS
Step 1: Product
In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different basketballs that need to be included in the product display on Slide 2. Each product has unique features.
Based on the information provided about the customers that shop at the store location on Slide 3, choose the basketball that you think will sell the most. Explain the rationale for your decision.
Step 2: Place
On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they are most likely to purchase these products.
Use your knowledge about product placement to choose the best place to sell the products, deciding between traditional stores and online. Explain the rationale for your decision.
Step 3: Promotion
Slide 5 of the Marketing Analysis Presentation shows three recommended advertisements, including a special deal promotion, for the product that is expected to sell the best.
Based on the information provided about the customers that shop at this store location on Slide 3, determine which promotional activity will sell the most product at this particular store. Explain the rationale for your decision.
Step 4: Price
Finally, Look at the pricing options available for each of the three products together on Slide 6.
Based on your knowledge of the Pricing Strategies discussed on pages 186-187 in the textbook, choose the option that has the best pricing mix for all three products. Refer to the customer information on Slide 2, if needed. Explain the rationale for your decision.
Note: You should complete Step 5 after reading the material in Week 7.
Step 5: Brand & Sales Pitch
The company that makes one of the basketballs is looking to rebrand the product. They have asked for your input on possible brand ideas.
First, read the Brand Vision statement which summarizes the goal for the new brand. Then, look at the logo, name, and tagline recommendations. Which of the two brand directions do you think best meets the goals of the brand vision? Please support your decisions.
Second, write a 2-3 sentence sales pitch that you would use to try to convince someone to purchase this product.
Step 6: Market Segmentation
The marketing plan for the basketballs at the Brooklyn store has been in place now for four months, and the marketing team has assembled a report reviewing sales data and customer feedback for the last quarter’s basketball sales. Overall, the results are lower than you expected and you are concerned that your marketing and creative staff have not properly segmented your target customers. Remember, like many products in the marketplace, the basketball’s marketing campaigns must target two different groups of customers: (1) adults who purchase the item as a gift and, therefore, do not actually use the product; and (2) adults and teenagers who purchase the item for their own use and enjoyment. Both groups have different reasons and expectations surrounding the item in question, and those reasons and expectations will have significant impacts on the buyers’ purchasing decisions.
Review the five customer segments detailed on pages 194-195 of your textbook: Behavioral, Sociographic, Psychographic, Geographic and Demographic. Select one focus area of each segment that you feel is most relevant to the sale of basketballs at this store location.
Keeping in mind the 4 P’s, write 1-2 questions for each focus area that will guide your staff as they investigate these aspects of your campaign.
Example:
Segment: Geographic
Focus Area: Neighborhood
Questions: What combination of marketing and media channels did we use to reach current and potential customers? How are we gathering information on where current customers live who purchased a basketball?
The data in the table are from a study conducted by an insurance company to determine the effect of changing the process by which insurance claims are approved. The goal was to improve policyholder satisfaction by expediting the process and eliminating some extraneous approval steps in the process. The response measured was the average time required to approve and mail all claims initiated in a week. The new procedure was tested for 12 weeks, and the results were compared to the process performance for the 12 weeks prior to instituting the change.
Use the data in the table and submit the answers to the following questions in a Word document:
Help with Board Question and Unit Project. APA Format Throughout to Include Reference Page.
You will review articles or a brief case of company who has been successful or failing in Lean, Six Sigma, or Lean Six Sigma implementation. In your writing, you will provide at least one selected business and indicate these major items:
– Introduction of selected business and its products/services
– Describe LSS goals, values, and its impact to this selected business
– Explain the process and how this business implemented the Lean, Six Sigma, or Lean Six Sigma to its success or failure.
– Summarizing tools and applications used in the process
– Your thoughts (critique) on the article/case
– Reference, APA style 5th or the latest edition.
Your writing should be 1-2 pages (Time NW, 12, single space). The article review should include your name, title, keywords or new vocabulary, reference, article summary, and your opinions of the article.
For this part of the assignment, you must use the following criteria:
1) Appropriateness: Is the article presented related to the specific issue of this unit? Are keywords and new vocabulary proper to the article? Are the statements and analyses made in the article correct and logical?
2) Usefulness: How useful is this article to the society and to us, as students in current issues in industry?
3) New thoughts: Does the reviewer provide any new thoughts? What are your thought concerning these new ways or new environments, etc.?
Please read and respond to the attachment.
Note: Only up to 20% of the content in the written response can be quotes from third parties.
An understanding of change theory is critical to the success of human and social services professionals. A classic model of change theory consists of three phases: (a) unfreezing, (b) movement, and (c) refreezing (Lewin, 1951). Another model describes the differences between first- and second-order change and how first-order change may continue to perpetuate the very problems human services professionals seek to remedy (Watzlawick, Weakland, & Fisch, 1974). Developmental theory and systems theory may also be relevant to implementing change in human and social services related agencies and organizations.
As you develop your Capstone Project strategic plan, think about the element of change and how change might affect the change processes that will be associated with the agency, organization, or community for your strategic plan. Think of principles from relevant change theories and how you can implement those procedures to manage the individual and organizational change that may come about as a result of the strategic plan. Along with change theory and processes, you also should consider codes of ethics to guide you in addressing these issues.
References:
Lewin, K. (1951). Field theory in social science. New York, NY: Harper.
Watzlawick, P., Weakland, J. H., & Fisch, R. (1974). Change: Principles of problem formation and problem resolution. Oxford, England: W.W. Norton.
To prepare:
The Assignment (2–3 pages):
Support your Application Assignment, citing all resources in APA style, including those in the Learning Resources.
Globalization changes the dynamics of projects and adds a layer of complexity. It can adversely affect the project outcome if the project participants are not aware of what they might encounter regarding cultural differences and multinational economic transactions.
Global projects have unique influencing factors,including:
discuss the areas of employee safety that are most important to you. Do you feel the organization has the same concerns as you? Why?
I need the PowerPoint Presentation on the mentioned topic with 7 – 8 slides excluding references and I need “Speaker Notes” for each and every slide with more than 100 words for every slide without any plagiarism. And there should be more than 5 references.
