Discussion 4.1: Measuring Human Behavior

 

In business, a main set of activities are focused on predicting behavior of customers and employees. Organizations perhaps have some loose idea of the behaviors desired from employees and in most cases, the desired behavior from customers is a purchase. However, as we have been learning, everything that transacts between a company and customers, separate from the product or service, depends on human transactions. Measuring human behavior is a big deal in business organizations, however there are problems with utilizing past behavior and data, which is what measurements do, and predicting future outcomes. What are some of the inconsistencies in predicting future behavior using historical data and how might HR address these issues?

* Your initial post (approximately 200-250 words) should address each question in the discussion directions
* Please use at least two appropriate scholarly references formatted in the most current APA format.

Assessing Business Strategy

Choose a publicly traded company by searching the Hoover’s Company Profile database in the library or the Yahoo Finance website. Conduct research on the company website and using library resources. Provide a brief synopsis about the company, the industry sector in which it operates, products, and target market. 

PERSUASION

For this assignment, review the basic concepts of persuasion discussed in Cialdini (2001) and McLean (2012). Make sure you are clear on the distinction between argument, persuasion, and propaganda.

Once you have finished reviewing the background materials, think about communication that you receive in your daily life that is intended to sway your attitudes, opinion, or behavior. This could be communication from your employer, YouTube videos, TV advertisements, spam email, and a host of other communication that you are exposed to in your daily life. After reviewing some communication examples, write a 3-page paper with a minimum of two scholarly sources (citing and referencing) addressing the following questions:

  1. Describe a communication example that you have seen that is best described as propaganda. In addition to describing the communication, explain why you think this was propaganda rather than argumentation or persuasion.
  2. Now find a communication example that you think is a good example of argumentation.
  3. Last, but definitely not least, find a communication example that is best defined as persuasion and best fits the concepts of persuasion discussed in Cialdini (2001) or McLean (2012). Explain why you think this communication best fits the definition of persuasion rather than propaganda or argumentation.

SLP Assignment Expectations

  • SLP assignments are to be prepared in Microsoft Word and should be 2 to 3 pages in length in addition to a cover page (course name and number, module number, session name, student name, and date prepared) and reference list (double-spaced, 12 pt. type, Times New Roman font) with a 2- to 3-sentence introduction, a body, and a 2- to 3-sentence conclusion. Use Trident University International’s cover page and the present the reference list page in APA format.
  • Assignment content should include a brief introduction to the assignment, background information about the organization being studied, and discussion in terms of the concepts or theories being applied in the assignment.
  • Use headings and subheadings to improve presentation values.
  • Include both a References page and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations. Attention is to be given to citing sources of information in-text as well as in the References page to list sources at the end of the paper. Citation and reference style instructions are available at https://owl.english.purdue.edu/owl/resource/560/10/ or at APAstyle.org.
  • Submit your report in the SLP dropbox for this module on or before the date due, as indicated in the TLC Homepage.
  • Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in the third person; this means words like “I,” “we,” and “you” are not appropriate. For more information, see Differences Between First and Third Person.

Submit the presentation through the appropriate Dropbox by the due date. Your submission will be graded with the assignment’s grading rubric.

Hr

Respond (discussion post) Compare your thoughts on designing a social media policy. Provide constructive feedback to your peers for improving their analyses.

When developing a social media policy it is important that the policy is clear and consistent, and is able to provide examples on what is allowed and not allowed. Moreover, when it comes to legal aspects to policies governing what an employee may or may not do on social media, but a one or two sentence policy is not going to cut it (Johnson, 2017). It is vital when considering a social media policy that when creating a social media policy that it is reviewed, and tweaked to ensure that the expectations are clearly defined so that there are no gray areas that could possibly lead to legal action. 

There are challenges and risks when formulating a social media policy. Formulating a policy has to comply with the National Labor Relation Act in which protects employees’ rights to communicate regarding their environment and terms of their employment. Over the past few years the NLRB investigated found reasonable cause to believe that some policies and disciplinary actions violated federal labor law, and the NLRB Office of General Counsel issued complaints against employers alleging unlawful conduct (NLRB, n.d.). Legal questions will arise due to social media always evolving, and it is important for Human Resources to keep updates with current laws and regulations. 

Policy that addresses a company’s engagement in social media should be approved and championed from upper management, and also be technologically neutral. This support should have the company’s goals, objectives, governance structure, and company culture. Successful policy creation should be a collaborative effort within the company. Additionally, if records and information management personnel are developing the policy, they should elicit input into policy development from other stakeholder groups, including, but not limited to, Human Resources, Information Technology, Legal, and Marketing (Keys For Developing a Social Media Policy).

csu milestone

Options #1 and #2: Progress, Timeline, and Roadblocks 

For this Portfolio Milestone perform the following:

  • Provide a one-page submission noting your progress to date on the portfolio project,
  • update the timeline of activities remaining for portfolio production originally produced in Week 2,
  • update the concerns and roadblocks you have on the portfolio from Week 2 showing those you have resolved and how, along with any remaining concerns or roadblocks, and
  • how you will overcome those.