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Employee Safety, Health, and Wellness 

Learning Objectives

1. Explain the nature and role of safety, health, and wellness.
2. Discuss workplace safety programs.
3. Summarize the problems associated with workplace bullying and violence.
4. Discuss the negative effects of employee stress and burnout.
5. Explain substance abuse, describe substance-abuse-free workplaces, and how to implement a dug-testing program.
6. Describe employee wellness programs and    employee assistance programs.

Global Human Resource Management

Learning Objectives

1. Discuss the evolution of global business and the context of global human resource management.
2. Summarize global staffing practices.
3. Describe global performance management and human resource development practices.
4. Discuss global compensation practices
5. Explain global safety, health, and employee and labor relations.
6. Discuss globalization issues for small to medium-sized businesses.
7. Why is it economically beneficial to maintain workplaces that are safe, healthy, and drug-free?
8. As an HR professional, what arguments could you provide to convince top management to support the establishment of a safety program?
9. Discuss the relationship between alcohol abuse and stress. As an HR professional, why is it important to recognize the warning signs of both?

Expectation:

–  Minimum of 450+ words and in APA format (including Times New Roman with font size 12 and double spaced)

–  Identify the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

–  essay form (narrative form) no Bullet points should not to be used 

–  2 outside scholarly or professional source related to human resource management. 

–  Textbook : Title: Human Resource Management  , ISBN: 9780134739724 Authors: Martocchio Publisher: Pearson Edition: 15TH 19 

Challenge, defend and/or supplement comments made by classmate.  Bring in additional information specific to the discussion. Your additional information may be from the news, your readings/research and/or personal experience. Cite your sources. 200 words

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Choose from the following:

• Clean Air Act (1970)
• Clean Water Act (1972)
• Endangered Species Act (1973)
• Superfund Act (1980)

Respond to the following in a minimum of 175 words:

Select and review one government environmental policy referenced 

 Discuss the impact of the policy on you and your community, including the following questions:

• How has the policy contributed to sustainability in your community?
• How has the policy improved living conditions for people in your community? Consider biodiversity, economics, agriculture, health, etc.
• In what ways is resource consumption reduced or stabilized as a result of the policy?
• How does the policy promote stewardship of resources now and for future generations?

Question 1: HRIS Investments

Part A (Chapter 7)

1. Imagine a vendor responded to your request for a HRIS proposal. What are the indirect/direct costs and benefits of the HRIS? What is the cost of implementation (include dollar estimates)? Does the cost justify the HRIS investment? Explain.

Part B (Chapter 8)

2. Does your organization utilize self-service portals? How do you use self-service portals? If you do not have experience using self-service portals, which portals would you recommend for your organization and why would you recommend those portals? What are some laws that govern HR Administration? What are some current or past examples of the impact of violating these laws?

Question 2 “Future Leader Experiences and Psychological Theories and Leadership”  Please respond to the following:

• Experiences play an important role in how future leaders will run the organization. Give three examples of how effective competencies, relationships, and learning capabilities can be measured as factors in future leadership development.
• Choose one (1) of the psychological theories listed in Chapter 8, and outline its contributions to the development of leaders. Describe the type of behavior that would characterize the application of this theory in an organization.

Global versus National Talent Management and the Talent Management Process”  Please respond to the following:

• Differentiate between talent management for global versus national efforts and how your organization would address the creation of a global effort if one is not already in existence.
• Go to the Chief Learning Officer’s Website to read the article titled “Learning a Key Piece in Talent Management Process”, and then access “Diving into Learning and Talent Management”. Next, using Google as a company needing a global taxonomy, competencies identified, and certification requirements, develop a rationale for a global taxonomy and certification for three key positions for which Google would likely need to develop talent. Explain why this type of talent development would be necessary and beneficial to Google.  

Assessment 1

• In writing, apply a decision-making model of your choosing to a complex purchasing decision that you have made in the past.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria

• Competency 1: Assess the role that customers assume to acquire, consume, and dispose of products and services. o Describe how the decision process influenced consumer behavior.• Competency 2: Analyze consumer behavior. o Analyze consumer behavior within a complex purchasing decision.• Competency 3: Assess the managerial application of customer behavior concepts. o Assess the managerial application of customer behavior concepts

Questions to Consider 

To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.

• We are all consumers. On a daily basis, we find ways to obtain, consume, and dispose of products. Think of an example of what you have done as a consumer in your own life. How did you participate in obtaining, consuming, and disposing of a product? What was interesting, unique, or creative about the product? Why did you obtain the product by a certain method as opposed to a different method? Was the product used, or consumed, in the way the seller intended?• Select a well-known organization that you believe uses the idea of consumer orientation. What are two ways that the organization displays consumer orientation? Assess the success of the organization in its use of consumer behavior concepts. What would, and does, influence customer behavior as it relates to this organization, its business, and its consumer orientation?• The government, from the national level to the local level, plays an important role in how products are acquired, consumed, and disposed of. Think about the policies of the government on the acquiring, consuming, and disposing of products. Select an aspect of your local community that you believe that the government, whether local or national, should act upon, or does act upon, in acquiring, consuming, or disposing of a product. What is the consumer’s role in this aspect as it relates to acquiring, consuming, or disposing of the product? Does the government have any control or role in this aspect currently? Should the government take a more active role or a less active role in this aspect?• Although consumers can often identify their own processes for buying particular products, the purchasing habits of other people can sometimes seem mysterious. Consider whether you think most purchasing is done through a process, like a structured consumer decision-making process, or through gut decisions.• For many consumers, there comes a time when they become dedicated to a particular brand or service. Some have described this as moving from a customer to a friend, and finally to a fan. Review the presentation Customers, Friends, and Fans, linked in the Resources, which addresses these categories. Then, consider these categories, the conversion through the categories, and the companies with which you interact as a customer, and respond to the following: o Describe your experience with three different enterprises. Pick one enterprise for which you would consider yourself a customer, one enterprise for which you would be a friend, and one of which you could call yourself a fan.o Why would you consider yourself a customer, friend, or fan of each enterprise? What has the company done to put you into the category you chose?

Assessment Instructions 

• As consumers, we all undergo a decision-making process when considering which products to purchase and use. Choose a complex purchasing decision of which you have been a part in your personal life or in your job. Using a decision-making model of your own choosing and your chosen complex purchasing decision, complete the following:• Define your chosen decision-making model.• Describe, in detail, how you experienced each step in this consumer decision-making model as it applies to your complex purchasing decision.• For clarity, describe each step in a separate paragraph.

Use proper APA style and formatting. The content of your assessment should determine its length.

Consumer Decision-Making Model Scoring Guide

Consumer Decision-Making Model Scoring Guide Grading Rubric

Criteria 

Non-performance 

Basic 

Proficient 

Distinguished 

Analyze consumer behavior within a complex purchasing decision.

Does not identify consumer behavior within a complex purchasing decision. 

Identifies but does not analyze consumer behavior within a complex purchasing decision. 

Analyzes consumer behavior within a complex purchasing decision. 

Analyzes consumer behavior within a complex purchasing decision and can distinguish the phases of the consumer’s decision-making process. 

Apply a consumer decision-making model to the purchasing decision.

Does not apply a consumer decision-making model to the purchasing decision. 

Discusses a consumer decision-making model relevant to purchasing decisions. 

Applies a consumer decision-making model to the purchasing decision. 

Applies a consumer decision-making model to the purchasing decision and contrasts the decision with other consumers’ decisions. 

Describe how the decision process influenced consumer behavior.

Does not identify how the decision process influenced consumer behavior. 

Identifies but does not describe how the decision process influenced consumer behavior. 

Describes how the decision process influenced consumer behavior.

 Looking back at this subject’s aims to take a sociological view of HRM, organisations and society, reflect on the ways in which you (1) see the general in the particular and (2) see the strange in the familiar (min. 300 words). 

Based on your discussions with Michelle, you have developed a clear picture of the environmental issues that will affect the initial release of the new product. As you compile your notes, the phone rings.

“Hello?”
“Hi. This is Michelle. I want to touch base with you about your presentation to the board next week. Do you have any questions about the upcoming meeting?”
“Thanks for calling,” you say. “You have good timing. I was just reviewing my notes and working on my PowerPoint presentation. I think I’ve covered the areas we discussed at our last meeting. Do you have something else that you want me to include?”
“Oh, good,” says Michelle. “Yes, I’d like you to share 3 or 4 goals for the marketing project, too. Make sure these goals are specific as possible. You might want to lead with the goals, but I’ll leave that up to you. Naturally you’ll need to do some research to determine the types of goals that are relevant for a new product project like this. Be as specific as you can when outlining realistic expectations.
“Okay,” you say as you jot down more notes. “Anything else?”
“Just be sure to include your thoughts about whether we should develop a product that can be marketed world-wide. You know that is one of their main concerns. You’ll have about 30 minutes for your presentation. ”
“Will do. Thanks for the information. I think about 10–15 slides should be about right for a 30-minute presentation.”

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

The students should list and explain 3–4 goals that a company in this situation should set for itself. The explanations should be 2–3 sentences each, and they should include citations from the text and other sources. Each goal should be as specific as possible; for example, the goals might include—among other things—the following items:

• Sales in dollars or units
• Market share
• Customer awareness
• Profit
• Return on investment
• Customer satisfaction

10 to 15 slide powerpoint 200 words each.  4 references.