Monthly Archives: February 2023

Select one of the following case studies (located in your textbook):

• Case 16-1: Sand by Saya: The Challenges of a Small Business Going Global.
• Case 16-2: The Great Singapore Sale at Jurong Point: Finding and Retaining Bargain Employees.

Then complete the following:

• Add your opinion about the choices and decisions being made—if this was your company, would you make this choice?
• What would you do differently?

You are strongly encouraged to make your initial post by the middle of each week so that you have plenty of time to respond to your classmates.

Think about how human resources are handled at the company you work for, or one you have worked for in the past. In the discussion thread, comment on the following questions:

1. What steps of the human resources cycle does the company handle well? Why?
2. What steps of the human resources cycle are handled poorly? Why?
3. How is culture impacted by the Human Resources department?

Assessment and Evaluation

Sue is a health care administrator who manages a small rural community health clinic. One of the community health clinic’s initiatives is to implement a scalable approach to aid in the monitoring and prevention of environmental illnesses associated with the predominant agricultural landscape that the community health clinic serves. While the community health clinic is currently tasked with establishing a center and office to develop this program more fully, Sue is experiencing direct competition from a corporate organization that is marketing a similar program and center for employees employed at a nearby water treatment facility.
Before such programs can begin targeting members of the community at large, formal presentations need to be made to a group of community stakeholders and leaders at the main community center. Sue wants to highlight the ability of the community health clinic to offer the needed services to not only monitor environmental health and illness but also to capitalize on the clinic’s ability to treat and manage such cases. In order to effectively demonstrate that this program should be contained within the community health clinic, Sue has directed her staff to conduct both internal and external assessments. These assessments will focus on strategically positioning the community health clinic in offering this program and associated services to the community at large. As Sue coordinates this initiative, she begins to contemplate the inherent benefits and risks associated with internal and external assessments of her community health clinic.

For this Discussion, review the resources for this week that describe the different types of internal and external assessments that might be used by health care organizations. Consider how your agency might use these different types of internal and external assessments to market new health programs. Then, reflect on what consequences a health care agency might face in marketing a health program without internal and external assessment.

By Day 3

Post a brief description of the types of internal and external assessments used by the agency that you selected for your Final Project for marketing new health programs. Then, explain consequences that a health care agency might encounter without internal and external assessment, and why.

APA styles

references 

 Since this is the final course in your journey through the PPA program, it is worth reflecting on what you are learning and how it connects with work you have done up to this point. In this module, we are examining how to devise best practices. Consider your prior coursework. How has your prior learning shaped your experience in, or provided a foundation for, your perspective on this topic? 

Need done asap 

 Compare how knowledge transfer for project management happens in your organization with the model shown in Figure 15-4 of the text. Where can your organization make improvements to ensure knowledge transfer is a critical success area in the future? Where is your organization excelling? Respond to at least two of your fellow classmates’ postings. 

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

1000 words 

require reading:  

• Kouzes, J. M. and B. Z. Posner (2012). “The leadership challenge: How to make extraordinary things happen in organizations.” Panarchy, the collapse of the Canadian health care system: 124.
• Willink, J. and L. Babin (2017). Extreme ownership: How US Navy SEALs lead and win, St. Martin’s Press

Must be  substansive response. Please further discussion.

175 word minimum

Include at least 1 reference

APA format

Respond to the following:

Naomi Moreno

5:40 PM

Since the beginning of medical practices, quality assurance has continued to change for the better through relevant standards of care that aid in the decision-making of ambiguous and mystifying health care practices and issues (Jochanan & Mark, 1998). Standardizing healthcare reduces people from doing their own thing, leading to unhealthy patterns and increased service costs. Recognized globally, health care standards aid in the sustainment of quality care, the development of medical platforms, and the assessment of essential topics/needs, leadership development, preventative medicine, and the management of treatment through federal and state governance (Health Standards Organization (HSO), 2020). Each category enhances a patient’s medical experience through their interactions with medical staff and personnel, ensuring excellent care and support.  Regulated health care standards establish/reinforces a healthy organizational structure that supports medical professionals, the public, and the creation of policies. Each entity is essential in reassuring the need for standardizing care across the board. 

Jochanan and Mark (1998) define adequate health standards as implementing a settled agreement amongst a patient, a concerned medical professional, and a medical facility when providing, promoting, or implementing therapeutic intervention that is constant with existing standards of care. From my experience, I believe that the standards of care are adequate. However, I do think that a person who had a negative experience may think that standards of care are inadequate. The question of is standards of care adequate leads to a subjective discussion.

Jochanan B. & Mark T. (1998). What is adequate health care and how can quality of care be improved? International Journal of Health Care Quality Assurance, 11(2), 58–64. https://doi.org/10.1108/09526869810206080

HSO. (2020). What is HSO? Retrieved from https://healthstandards.org/standards/why-standards-matter/

Chapter 6 in the textbook describes four “tangible benefits” of using project management; these are:

• Lower cost
• Shortened schedules
• No sacrifice of scope or quality
• Higher customer satisfaction

Choose one of these four benefits and describe why it is mandatory to have strong project management techniques in the organization to reach the benefit. Use examples from the Forbes article