Monthly Archives: February 2023

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

CLASSMATE 1

Discussion 7

Topic: Why must a leader be an expert in dealing with politics?

Leaders should be experts because governmental decisions impact individual and organizational agendas. For example, I work in the field of behavioral and mental health. Russel et al. (2016) explained that mental health counselors and social workers are core members of interdisciplinary team. More specifically, along with psychologist, each member of the interdisciplinary team collaborates for the greater good of servicing the client. However, one of the political culture issues behavioral healthcare professionals face, in many states, is the act of being selected second to social workers. Many clinicians and therapists can attest to countlessly having to advocate for their profession. Mental health counseling and social work share some similarities, but there are many differences as well. Mental health counselors are theoretically and clinically trained to assist individuals with mental health concerns. Social workers can counsel clients, but they’re more rooted in case management services. Those services are, predominantly, deal with the client’s current concerns. Whereas, mental health counselors help clients explore previous experiences and instances that may contribute to current concerns. Therefore, social workers are chosen because their services are not as time consuming as mental health counselors. This act is not in the best interest of the client, because many mental health concerns are not a quick fix. This pressing issue is a burden as mental illness is not receiving the appropriate acknowledgment, policy attention, or funding as it should (Tomlinson & Lund, 2012).

The aforementioned holds true to my state. Of course, many of my clients can benefit from the services that are provided by social workers. However, in my state, they address the “here and now”. The unfortunate thing is that the client’s present concerns stems from past experiences. Therefore, more time is needed to address those concerns. In the eyes of most governmental officials, more time means more money. As a result, many individuals who cannot afford the treatment they need are forced to receive whatever government officials deem necessary. Hence, the reason leaders should be knowledgeable in the area of politics. Governmental decisions can impact their organization. 

Russell, H. F., Richardson, E. J., Bombardier, C. H., Dixon, T. M., Huston, T. A., Rose, J., Ullrich, P. M. (2016). Professional standards of practice for psychologists, social workers, and counselors in SCI rehabilitation. The journal of spinal cord medicine, 39(2), 127–145. doi:10.1080/10790268.2015.1119966

Tomlinson M., & Lund, C. (2012). Why Does Mental Health Not Get the Attention It Deserves? An Application of the Shiffman and Smith Framework. PLoS Med 9(2): e1001178. https://doi.org/10.1371/journal.pmed.1001178

CLASSMATE 2 

Having a leadership role is a major responsibility. Leaders want to ensure that they are well capable of being versatile. Having the ability to be flexible and balanced can assist leaders with being able to function and lead in any situation. It is vital for employees to feel secure in their leadership. One of the character traits needed to lead is critical thinking. Critical thinking skills can assist leaders in being able to make effective decisions. The ability to make effective decisions is imperative as conflict may arise within the organization. Leaders want to ensure that when making decisions within the organization, they are not just basing it on their personal agenda, but rather basing it on the benefit of the organization. It is imperative for leaders to avoid letting their political views or politics get in the way of effective leadership.

Brierton (2016) defined politics as the use of power to influence decision-making by implementing policies and laws in order to control resources. I believe it is important for leaders to be an expert in politics so he or she can know the ends and outs of politics. However, I do feel that just because you know politics does not mean you have to engage in that behavior. Being an expert of politics in leadership also grants the leader power to influence others. Leaders want to ensure that they are able to lead others and influence them, however, in the right direction. Knowing how to make moves as a leader would be an important factor. As I previously mentioned in the above paragraph, making decisions that would benefit the organization. This would include implementing policies and procedures that align with the organization’s vision and mission, for the benefit of the organization. It is important for leaders to be well rounded, dependable, an innovator, and an effective decision-maker. Operating out of a spirit of political power can be a downfall within an organization, depending on the situation, and how it was resolved.

Bolman, L.G. & Deal, T.E. (2017). Reframing Organizations, (6th ed.). San Francisco, CA: Jossey-Bass. 

Brierton, J. T. (2016). Ethics and politics in school leadership : finding common ground. Rowman & Littlefield.

6 pages essay 

2 now 4 later

topic: Tesla

the first two pages must be completed within 12 hours of accepting the bid. I will post another question for the other 4 pages that will be due by July 1.

 One of the ways management can manage difficult situations, collect relevant information, and build common ground and trust with employees is establishing communication based on evidence rather than judgment.

Using the final project transcripts provided, create a list of the relevant facts that are pertinent to the case. This is information that you would use to determine the outcome of the case—or evidence. Additionally, create a list of judgment comments you find in the transcripts. Judgments are information that could not be used to defend the actions in the case because they are feelings, emotion, or opinion—not fact. 

Option #1: Strategy 5: Reward System Linked to Product Innovations

For the Module 5 milestone, create a strategy for deploying a new reward system that is linked to product innovation and product launches you will be undertaking in other countries. As part of this strategy, construct a case for your senior manager regarding how your functions in the human resource division are to be deployed.

This Milestone assignment should be no more than two pages in length (not including cover and reference pages), so focus on being clear and concise. Your Milestone should be formatted according to the  CSU-Global Guide to Writing and APA (Links to an external site.) and supported by a minimum of two academic sources.

Crisis situations are not discriminatory—they affect everyone associated with them regardless of gender, age, race, religion, or any number of cultural considerations. As a developing counselor educator and/or supervisor, your attributes as an effective crisis responder are key behaviors that you will model for others. These attributes include self-awareness, awareness of the cultures with which you will work, culturally appropriate intervention skills, and experience in crisis responding. Remember that the definition of crisis involves perception of an event. Perception of a client’s worldview is essential for crisis responders to recognize.

To prepare for this assignment:

• Review the sections of the Stafford Act noted in the Learning Resources for this week to understand the crisis response criterion set forth by the federal government.
• Review the article, “Legal and Ethical Implications of Refusing to Counsel Homosexual Clients” in order to understand the principles of nonmaleficence, justice, respect for autonomy, and beneficence as they apply to counselors’ ethical behavior.
• Review the article, “Preparing Racially and Ethnically Diverse Communities for Public Health Emergencies” to examine the gaps in emergency preparedness initiatives for racially and ethnically diverse communities and the considerations that should be taken in order to close these gaps.
• Review the article, “Counselors” Values Profile: Implications for Counseling Ethnic Minority Clients’ to examine the attribute of counselors’ self-awareness and its respect to working with ethnically diverse clients.
• Review Chapter 10 in your course text, Crisis Management in the New Strategy Landscape, and consider the legal issues and organizational ethics challenges that may arise during a crisis.
• Review the media presentation, “PTSD 101: General Cross-Cultural Considerations” to understand the considerations that counselors should take when working with culturally diverse clients.
• Review the article, “Critical Incident Analysis Based Training: An Approach for Developing Active Racial/Cultural Analysis,” and think about the role that CIABT has in assisting counselors and students in overcoming challenges in multicultural awareness.

The assignment: (3-5 pages)

• Provide an analysis of the ethical, legal, and multicultural challenges/barriers that are relevant in crisis management and response.
• Then explain methods by which counselors can help overcome these ethical, legal, and multicultural challenges/barriers when managing and responding to crises.

Support your Application Assignment with specific references to all resources used in its preparation. You are required to provide a reference list and to appropriately cite, APA style, all references used within your assignment.

Purpose of Assignment

The purpose of this assignment is to provide an opportunity for the student to integrate and apply the individual and organizational leadership learning from this course by developing a plan for organizational change. 

Assignment Steps 

Review course assignments for Weeks 1-5, including the results of the Mastering Leadership Self-Assessment taken in Week 1. 

Select an organizational change in your company or one you know. 

Develop a 1,050-word analysis designing the action plan for you, as a leader, to address the organizational change. 

Include the following, in any sequence you choose: 

• Identify the organizational change process steps you      would take and prioritize the order in which you would take them. 
• Include both individual and organizational leadership      actions.
• Scholarly citations must be given to support your      rationale and proposed actions. 

Format your assignment consistent with APA guidelines. 

Jot down your ideas and reactions to what you read. What you write should demonstrate critical thinking of what you know about HRM today as compared to future projections of HRM. Draw on the relevant issues in Lawler’s book.

Because the emphasis in this first module is to finish reading Reinventing Talent Management, you do not need to conduct library or Web research for your Case 1 Assignment.

Submit your 3- to 4-page assignment 

How important are excellent leaders to organizations? Well, the answer, in theory of course, would be very important. However, the answer as practiced by countless organizations might indicate otherwise. Only 38 percent of organizations have a formal frontline leadership development program in place. It’s important for organizations to commit to strong leadership development, and it’s particularly important for organizations to begin grooming their Gen Y employees to move into critical leadership positions. Why? Within 10 years (by 2025), these Millennials are set to comprise 75 percent of the global workforce. That’s why organizational leadership development programs are absolutely essential. Let’s look at what some companies are doing to prepare the next generation for leadership.

Excellent leaders have to be developed and cultivated.

3M’s leadership development program is so effective that it has been one of the “Top 20 Companies for Leadership” in six of the last seven years and ranks as one of the top 25 companies for grooming leadership talent according to consultant Hay Group. What is 3M’s leadership program all about? A few years ago, the company’s former CEO and his top team spent 18 months developing a leadership model for the company. After numerous brainstorming sessions and much heated debate, the group finally agreed on six “leadership attributes” that they believed were essential for managers to have in order for the company to become skilled at executing strategy and being accountable.  Those six attributes included the ability to: develop a plan and implement that plan; motivate and rouse others; be ethical and trustworthy and abide by the rules; achieve outcomes; strive for excellence; and be a capable and creative innovator. The company has continued to reinforce its pursuit of leadership excellence with these six attributes.

Other companies, such as Ernst & Young, start early in recruiting and investing in future leaders, often going after talented college freshmen who have leadership potential. They take the best talent and involve them in various leadership development programs both while in school and after graduation. Deloitte, another company rated high for its leadership development programs, is deeply committed to helping its Millennial employees learn and absorb the leadership skills they will need to lead the company in the future. It starts with a very specific recruiting strategy for hiring Millennials and continues with a yearlong “Welcome to Deloitte” program. This program is all about teaching this age group client-management skills and team-building skills, and offering professional development opportunities. And, not surprisingly, it’s done largely through social media using interactive experiences such as role-plays, simulations, games, and a tool to help these employees track their first-year tasks.

At Facebook, the first Millennial-run organization to become a Fortune 500 company, leadership development is designed around the needs of a fast-moving, fast-growing company. The head of leadership development at Facebook says that the only way leadership development works there is by making it consistent with the types of engineering tech types that comprise the company. Engineers are concerned only with “what works.” And it’s the same for any type of leadership development to be successful here; the focus has to be on what works. Also, since Facebook is an extremely flat organization with few levels of management, employees find out early on that in order to get anything done, they’re going to have to be able to influence and inspire people. That’s why leaders at Facebook don’t have to be convinced of the need for people skills. They won’t survive long without them.

Prepare a 2-page paper answering the following questions.  Remember, use 10-12 pt font and APA format!  Feel free to bring in outside data/sources, but please provide citations and a list of references.

1. Why do you think that there’s a huge gap in theory (what we know we should do) and practice (what we’re actually doing) of leadership development?
2. What are some reasons that companies might not be addressing Gen Y leadership development programs?
3. Three different types of organizations are described here: 3M is primarily a manufacturing organization. Ernst & Young and Deloitte are professional services organizations. Facebook is a tech company. Compare and contrast their differing approaches to Gen Y leadership development.

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 The purpose of the Final Paper is for you to culminate the learning achieved in the course by describing your understanding and application of knowledge in the field of employee training through the analysis of a scenario related to the creation of a training course.

Focus of the Final Paper

In the course, you have examined several areas of employee training. For this paper, you will be applying this knowledge by examining the creation of a cultural diversity training course.

Imagine that you are in training and development for a global organization. You have been tasked with the creation of a cultural diversity training course that all employees will be required to take. Before designing the course, you must consider the ethical and cultural issues of the task.

In an eight- to ten-page paper (excluding the title and reference pages), you must address the following:

1. Examine any legal implications in creating a training course that discusses culture. Identify what laws and regulations should be considered.
2. Explain how the demographic diversity of your employees affects discussions of cultural diversity.
3. Examine which ethical implications should be considered.
4. Examine if training can be standardized for all locations in a global organization. Analyze what media is best suited for training in a global setting.
5. Provide recommendations for implementing the training course.