Monthly Archives: February 2023

Please make sure that you follow all the teacher instruction and watch out for spelling and grammar errors.

Book Reference: Gomez-Mejia, L. R., Balkin, D. B., & Cardy, R. L. (2016). Managing human resources (8th ed.) [VitalSource Bookshelf version]. Retrieved from https://online.vitalsource.com/#/books/9780133953718 

 Describe the biggest challenge that you think human resource management faces in managing employee diversity in the workforce. Support your response with at least one academic source. 

Thinking about a job situation, where short-term (or short-sighted) thinking has effectively turned into strategic thinking or strategic management to achieve the best result. In this sense, you can see how the system operates and the situation you encountered or read about. Short-term fixes and methods are not necessarily the right solution in the longer term.

write An overview of what you have done to turn short-term thought into strategic thinking and management and what you will have to do to get others to follow your lead in this change of thought and management. What challenges do you foresee? 

Assessment 5

• Determine a new market for an existing product and submit your concept in the form of a 15- to 20-slide Microsoft PowerPoint presentation.

Creatively meeting the needs of customers is an important aspect of any businesses. Finding new customers for an existing product is one variable that can make a company successful. This assessment provides an opportunity for you to put consumer behavior theories into practice using a real-life example.

• Questions to Consider 

To deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.

Show Less

• Many companies are good at creating more efficient versions of existing products but often have trouble generating new products that are innovative and fit with changing consumer interests. Consider the following questions as they apply to a company for which you have worked or currently work: o How could management staff in the company encourage the creation of new products that fit customers’ needs?o What are specific changes or improvements the company could make to better determine customer wants and needs?o What are practical examples of how management staff could adjust the organization so that new product ideas could become a reality within the organization? Obviously, money is always an issue for companies. Hence, considering the company’s size, think of reasonable ways the company could spur innovation.

• Assessment Instructions

Determine a new market for an existing product and submit your concept in the form of a 15- to 20-slide Microsoft PowerPoint presentation.

You will first need to select a product on which to base your presentation. You may wish to view the Choosing a Product – Topic Selection Capella multimedia presentation linked in the Resources for information on how to choose a product to use in your presentation.

Once you have selected a product, create a presentation that completes the following:

• Describe the product or service you selected.• Examine and describe the market segmentation information. This includes the demographics and psychographics of the existing customers for this product.• Assess ways the product would have to be adapted to meet the needs of the new customers.• Describe the demographic profile of the new customers.• Describe the new market segment you plan to reach.• Develop a strategy for pricing this item to attract this new clientele.

Your presentation should comply with the following format and style requirements. Tutorials for using Microsoft PowerPoint are available in the Supplemental Resources in the left navigation menu.

Length: 15 to 20 PowerPoint slides.
Style: The text portion of the presentation must follow APA guidelines. These style guidelines do not necessarily apply to charts, diagrams, or tables.
Writing and Grammar: Make certain that all project components are professionally written and free of grammar and spelling errors.
References: You must use proper APA style and formatting when citing and creating references for your sources. Include a complete list of references, including books, Web sites, articles, and other resources.
Submissions: Use Microsoft PowerPoint.

Consumer Behavior Presentation Scoring Guide

Consumer Behavior Presentation Scoring Guide Grading Rubric

Criteria 

Non-performance 

Basic 

Proficient 

Distinguished 

Examine a market segmentation and potential customers for the use of a product.

Does not identify a marketsegmentation and potential customers for the use of a product. 

Identifies but does not examine a marketsegmentation and potential customers for the use of a product. 

Examines a marketsegmentation and potential customers for the use of a product. 

Examines a marketsegmentation and potential customers for the use of a product, and clearly explains both by providing concrete real-world examples. 

Assess a company’s strategy to market a product, based on customer behavior concepts.

Does not identify a company’s strategy to market a product, based on customer behavior concepts. 

Identifies but does not assess a company’s strategy to market a product, based on customer behavior concepts. 

Assesses a company’s strategy to market a product, based on customer behavior concepts. 

Assesses a company’s strategy to market a product, based on customer behavior concepts, and identifies a new strategy. 

Analyze strategies and concepts that influence consumer behavior.

Does not analyze strategies and concepts that influence consumer behavior. 

Analyzes either strategies or concepts that influence consumer behavior. 

Analyzes strategies and concepts that influence consumer behavior. 

Analyzes strategies and concepts that influence consumer behavior, and evaluates the factors that make each strategy successful. 

Develop a strategy to market an existing product to a new market segment and customer.

Does not develop a strategy to market an existing product to a new market segment and customer. 

Develops a partial strategy to market an existing product to a new market segment and customer. 

Develops a strategy to market an existing product to a new market segment and customer. 

Develops a strategy to market an existing product to a new market segment and customer, and predicts the likelihood of success. 

You were introduced to the concept of accountability in Chapter 15. The Balanced Score Card was introduced in Chapter 17.  The Balanced Scorecard is a business tool that has grown in popularity.  It provides a quick overview of the several performance measures in several areas of the organization.  Some managers feel that whatever gets measured will get improved simply because it is getting additional attention.  As you will see in Chapter 17, however, not everyone agrees that the scorecard is an effective performance management tool.

Emma is on the fence as well.  She would like you to research the Balanced Scorecard concept and share your recommendations as to whether or not CM Tech should adopt the tool.

Your research paper for Emma should include the following key elements: 

1. Provide an overview of the balanced scorecard that describes what the scorecard is and what a management team would hope to accomplish by using one. 
2. Debate the tool:  Explain the advantages and disadvantages of using a Balanced Scorecard.
3. Develop your recommendation to Emma as to whether or not CM Tech should adopt the Balanced Scorecard.  Be sure to fully support your recommendation with reasoning, examples, and research.

Your report should outline the key concepts in each area listed above and provide examples as appropriate.  Be sure your report is a minimum of 5 pages, includes an introduction and conclusion paragraph, title page, and references page.  The title and references pages do not count toward the total page count.  

As a small business employer, explain how nontraditional (e.g. flex time, telecommuting) work schedules might make it easier for you to recruit employees.

Your paper plus table(s) should be at least 4-5 pages (not including cover sheet and reference page).

Agenda Setting

Identifying a social change problem is the first task in policy development. Agenda setting is the next step. The agenda setting process is to establish one or more problems, and then consider several policy solutions to the identified problem.

Based on your reading of Simon’s Public Policy text, Chapter 5, discuss how the process works to transform a social change problem into a proposed policy solution. In particular, emphasize the following:

1. Explain how issues are framed.
2. Identify who might be the major policy actor, given Simon’s Chapter 5 examples (choose one).
3. Choose and discuss the policy theory most relevant to the issue framed.

Response Guidelines

I have an assignment due. I will attach the requirements needed to complete this assignment.

 Instructions

There are many different approaches you can use in your job search. The best approach for you may not be the best for others looking for a job. Analyze your career goals and current professional situation, and consider the approach you think will work for you.   

Download, complete, upload, and submit the Unit 6 worksheet.

Unit 6 Planning a Job Search worksheet

Instructions

Employ: Research Process

Evaluation Title: Research

This course requires the completion of a major research paper (8 to 10 content pages, not including the title, abstract and reference page) for the final assignment. In order to do this, the writing must be in a style appropriate for an academic discourse community and the references should be academic references. At least five of the articles must be located in the Herzing University Library

This week’s assignment builds on the unit 4 assessment and completes the gathering of reference materials.

• Begin with the introduction to the paper which should include the thesis statement.
• Submit a minimum of 7 primary resources and 3 secondary resources, for one of the following topics (In Unit 4, 3 primary and 2 secondary resources were submitted-please highlight these resources in the new document)
  • 3D Printing
  • High-speed rail
  • Stem Cell Research
  • Crowdfunding
• Complete the literature review for each of the resources identified
• Include the APA reference page

The literary resources and introduction should be in APA format.

All citations and references should be in APA format.