Monthly Archives: February 2023

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Workers performing similar work are paid more in some industries than others. Explain why this is so.    Be sure to include examples and support your post with specific references to your text (Chapter 2) or independent research you’ve conducted.

Week 7 DB Question is: Can benefits alone attract candidates to want to work in the public sector?  What qualities or job culture attributes would attract candidates? Please post your response to this question in the Week 7 DB tab.

Please respond to the following:

• How does traditional workforce or succession planning differ from strategic planning? 

**at least 250 word and reference

Note:I got question 6 and 7 incorrect. I have marked incorrect options. So, you have only 2 options to choose from. As you have two attempts, you will certainly score 100 percent as one of two options of both questions are correct.

Question 1

This is a scenario, not question.

Assume you are a nursing director for a nursing home. You’ve been working at your facility for a few short months when you learn the company that owns the home has been improperly overbilling Medicare for the care and services provided to your residents. You bring this to the attention of the company’s managers, but they do nothing. You then notify the appropriate authorities (becoming a whistle-blower) and, dismayed by the fraud and other problems, you quit.

Question 2

Why are ethics considered so important when studying organizational behavior?

Unethical behavior makes it easy to influence others and conduct business.

Unethical behavior can ensure loyalty, which helps the performance of individuals and teams

You will be confronted with ethical challenges at all levels of organizations and throughout your career

Unethical acts are not illegal and can benefit the company

Question 3

The contingency approach suggests that

there is one best way to manage

OB theories apply to all situations

a manager needs to learn a set of hard-and-fast rules

the best answer depends on the situation 

Question 4

Overcharging Medicare for care and services provided to patients is an example of ______ behavior

rational

unbiased

unethical

illegal

organizational

Question 5

Ethics is primarily concerned with

right and wrong

legal and illegal

moral and immoral

religious and nonreligious

Question 6

In an ethical dilemma such as the one presented above

there are two choices, neither of which resolves the situation in an ethically acceptable manner

there are two choices, either of which resolves the situation in an ethically acceptable manner

there are two choices, one of which resolves the situation in an ethically acceptable manner(Incorrect)

there is only one choice(Incorrect)

Question 7

In the case above, this presents a(n) _____

ethical dilemma(Incorrect)

desired outcome (Incorrect)

systematic approach

goal

Question 8

The case above represents an extreme example of unethical and illegal conduct. These are the exception in the business community. Which of the following statements about this behavior is false?

Very few unethical acts are also illegal

Most unethical acts are not punished in any way

Even if illegal, few of these acts are prosecuted

You can rely on the legal system to manage or assure ethical conduct at work 

Question 9

Problem solving and critical thinking are ______ because they use logic and reasoning to develop and evaluate options

technical skills

soft skills

common sense

hard skills

 
Select one of the following case studies (located in your textbook):
Then complete the following: 

• Add your opinion about the choices and decisions being made – if this was your company would you make this choice? 
• What would you do differently?   

CASE 7-1 DOING CRUNCHES AT NESTLE: CONTINUOUS IMPROVEMENT OF HUMAN ASSETS 
CASE 7-2 GOOGLE SEARCH: BUILDING THE PROGRAM THAT WRITES THE CODE TO FIND FEMALE TALENT 

You are strongly encouraged to make your initial post by Wednesday of each week so that you have plenty of time to respond to your classmates.  

 You have been asked to present information about providing leadership development education and training for all healthcare employees to the board of directors of the healthcare organization for which you work. Your healthcare organization has some important decisions to make in the near future, including how to manage and maintain good stewardship over the organization’s resources and how to handle various situations within the organization that may arise, such as how to handle end-of-life situations with patients and their families.

For this assignment, you will create a PowerPoint presentation in which you will cover the following topics.

• The importance of proper planning and decision-making within your healthcare organization.
• How employee buy-in regarding a healthcare organization’s goals and objectives can be encouraged by forming groups or teams to assist with leadership decision-making.
• The need for group or team cohesiveness when planning and making decisions within the healthcare organization.
• The need for education and training in leadership development for all employees so that they have the proper tools to be able to develop plans and make good decisions for the healthcare organization.

Your presentation should consist of at least 10 slides, not counting a title slide and reference slides. You should use at least two scholarly resources, one of which can be your textbook. All citations and references must be formatted properly using APA style.

Ledlow, G. R., & Stephens, J. H. (2018). Leadership for health professionals: Theory, skills, and applications [VitalSource Bookshelf version] (3rd ed.).

You are leading the relocation of your corporate HQ complex from the suburbs to center city, similar to this project: Marriott to Move Headquarters to Downtown Bethesda With $62 Million in Incentives.

· Explain how you will use social media to keep everyone informed about this project.

· Identify potential problems in relying too much on social media

Dissertation proposal haa been done. I’ll send you the company profile. Rest plz complete it. I won’t be able to share any sample. You have to create it simply.

i want you to Prepare a Job requirement matrix based on  provided information for the position of Health Educators but i dont want you to copy and paste, i want you to paraphrase from your own words all the information  of the position of health educators that you will put in Job requirement matrix . please check the sample down blow the hw and check the chapter 4.  

I have a written assignment due. I will attach the requirements needed to complete this assignment. Please be advised that there is a 300 word minimum for this assignment. Must use required reading for in text-citations. Must use APA formatting.

Note: Only up to 20% of content in the written assignment can be quotes from third parties.